Before you can start selling a product (or service for that matter), it goes without saying that the same needs to be marketed or promoted first. In other words, you’d need to create awareness about the product or service amongst your target segment so that they’d be titillated to buy your ware. The same proposition holds when you’re looking forward to make a book or novel that you’ve authored a bestseller. However, the very thought or idea of book marketing can give most authors and novelists gooseberries in their stomach
But ask any author or novelist, and he or she’d surely reiterate that penning a work of fiction or narrative is easier than marketing or canvassing for the same. As an author, you must always bear in mind the book publication (irrespective of the genre) is as competitive as any commercial or trading industry nowadays. So it follows that if you want your book to not only clock record sales but keep climbing the chart of bestsellers, you’ll have to do some aggressive and savvy marketing. There’s no two ways about it. Some valuable and professional guidelines on how to market your book have been outlined below.
- Identify and Take Cognizance of Your Niche Segment
This is perhaps the most important and the key aspect of book marketing that you’ll always need to keep in mind. Nowadays, we’re all living in an extremely commercial world where each and every product that we use in our day to day lives is promoted and sold to the niche segment using hard-line and smart marketing techniques. Therefore, the book is no exception and you’ll have to adopt intelligent marketing strategies if you want your novel to be lapped up by bookworms.
You’ll first have to determine your select audience who’d actually be interested in buying your book. You’ll have to take cognizance of certain facets. For instance, will males be more interested in going through your novel than females? Then you’ll have to find out whether younger or older individuals would be keener to purchase your book.
You’ll also take into consideration the economic background of your target segment and the social strata they belong to. There are many other factors that you should take into account before you have a clear picture of the niche segment of prospective customers who’ll be fascinated enough to purchase your tome.
- Exploit the Automated Social Marketing Websites
This is another significant point that you should never lose sight of. Almost each and every commercial establishment and entrepreneur big or small is exploiting the online world to the hilt to corner a larger market share for their wares. So, needless to say you should make optimum use of the tools of online marketing and post blogs about your book on Facebook, Twitter, Gmail, LinkedIn and many other automated social marketing portals.
- Following Up Matters
When you make a listing of the guidelines on how to market your book, keep this tip almost at the top. Just as it is with any product or service, following up with your prospective clientele is extremely vital for drumming up support for your novel. Either call up your prospects by phone or send emails or short text messages. Keep in touch but don’t overdo it.
Book marketing nowadays is an extremely arduous and challenging task in the light of the fact that there are so many other publications that are targeting the same segment as yours. So, don’t become despondent or impatient if you don’t get results in the short run. Your book will certainly be noticed by some renowned publisher or bookseller one day after it has been rejected by 100 others.
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