When Internet was still in its infancy and were slowly making inroads in the different commercial or industrial segments, terms like ‘e-commerce’, ‘websites’ ‘links’, ‘hyperlinks’, ‘webpage’, ‘SEO’ were practically unheard of. In fact, most of the terminologies related to the online community or the world of e-commerce had been coined in the beginning of the new millennium and thereafter.
Very few individuals and institutions in the late eighties and the early nineties of the last century (when the online media was relatively unknown to most) had their own websites or portals. Therefore the guidelines formulated by the different search engines like Google, MSN, Yahoo or Hotmail for creating and maintaining websites were not only ill-defined but were not stringently adhered to as well.
However, with the gradual proliferation in the number of websites stationed in servers of all search engines, the rules of building and sustaining portals have undergone a sea change. Websites and portals are now accorded ranks by search engines according to some specific parameters of which SEO optimized content, is perhaps the most crucial. The more optimized your site’s content is, the greater are its chances of achieving a higher rank when the search engine (where your website is stationed) goes for a ‘search engine optimization’ drive.
The Need to Engage Professional Content Writing Services or Firms
To be very specific, the quality of your portal’s written content will determine the volume and quality of traffic that your site will attract. You’d need to temper the content in your site with relevant and strong keywords that’ll help it to rank sufficiently high in order to attract a large number of online users (to your portal). So if you have a website and want to promote it for accomplishing your business or personal ends, you’ll have to ensure that the content is well structured and SEO optimized.
Good quality and relevant content can go a long way in luring the ‘niche’ or ‘target’ segment of prospects to your site if you’re trying to canvass a particular product or service. If you’re a self-established professional, say a lawyer or a doctor, you’d obviously want more and more people to know about the services you offer and let them benefit from your specialized skills. If the content in you site is original and catchy, it’ll considerably help you to achieve your objectives.
There are numerous content development firms who have content writers on their payroll or standalone content writers and developers who can create content according to your specifications. It always makes business sense to hire professional help as you may not have the time or the skills to develop SEO friendly content. A content writer can ensure that content for your portal, blog, product or service review, press review, or any other genre of content is unique and free of plagiarism. A content writer will prepare content that will improve your portal’s visibility and ranking. High quality content will also make sure that your site consistently remains in the good books of the search engine.
A content writer can help develop content with regards to your portal; write blog posts; write marketing articles. He or she can also write content for newsletters, press releases, brochures, social media profiles, and ad copies as well as strategise and assess contents.